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PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses.
Read more about this company
- This role is vital to converting interest into action!
- You’ll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We’re seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.
To Carry Out Your Role…
- Select and set up a marketing automation platform that fits our needs.
- Design and build automated email nurture sequences tailored to different stages of the customer journey.
- Experiment with A/B testing on subject lines, content, and offers to optimise conversion rates.
- Collaborate with sales teams to ensure seamless handoff of qualified leads.
- Track and analyse key marketing automation metrics, providing actionable insights.
The Ideal Candidate
- A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
- You’re a strong communicator with a knack for persuasive email copywriting.
- You possess analytical skills and a data-driven approach to marketing optimisation.
- You’re proficient with marketing automation tools (Zoho CRM is a plus.).
Your Key Responsibilities
- Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
- Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
- Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
- A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
- Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
- Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.
Requirements
What You Should Have
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of proven experience in marketing automation.
- Analytical mindset with the ability to interpret data and optimise processes.
- Excellent copywriting skills and a strong understanding of email marketing best practices.
- Proficiency in Zoho CRM Marketing Automation a plus.
- In this dynamic role, you’ll take the lead in boosting our organic search presence, driving more qualified leads to PressOne Africa. We’re seeking a results-driven SEO Specialist passionate about search engine algorithms and making our website shine on search results pages.
To Carry Out Your Role…
- Conduct in-depth keyword research to target the most relevant search terms.
- Optimize our website (content, structure, technical aspects) for search engines.
- Strategically build high-quality links to our website to enhance authority.
- Collaborate with content creators on SEO-optimized content.
- Analyse SEO performance data and suggest continuous improvements.
The Ideal Candidate
- A savvy SEO strategist with a proven track record of success (minimum 4 years of experience in SEO).
- You’re on top of the latest SEO trends and techniques.
- Data analysis is your superpower!
- You’re a quick learner, and can pick up any SEO tool.
- You have excellent written and verbal communication skills.
Your Key Responsibilities
- Keyword Research & Analysis: Identify high-value keywords and phrases to target our ideal customers.
- On-Page Optimisation: Fine-tune website content, titles tags, meta descriptions, and technical factors to boost search rankings.
- Off-Page Optimisation: Proactively build high-quality backlinks from relevant websites.
- Data-Driven Recommendations: Analyse SEO metrics, providing insights and regular reports to drive continuous improvement.
- Strategic Collaboration: Partner with content and development teams to ensure SEO best practices are integrated throughout our website.
Requirements
What You Should Have
- Bachelor’s degree in Marketing, or a related field (preferred).
- 4+ years of proven experience successfully implementing SEO strategies.
- Strong analytical and problem-solving skills.
- Self-motivated and detail-oriented with an insatiable curiosity about all things SEO.
- In this dynamic role, you’ll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We’re looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.
To Carry Out Your Role
- Develop and execute content plans to expand PressOne Africa’s website with engaging, informative, and SEO-friendly pages.
- Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
- Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
- Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
- Track content performance metrics and identify opportunities for improvement.
The Ideal Candidate
- A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
- Excellent writing and editing skills, with a keen eye for detail.
- Basic understanding of SEO principles and how to write for the web.
- Experience using a content management system (CMS) like WordPress.
- Self-starter with strong organisational skills and ability to manage multiple projects.
Your Key Responsibilities
- Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
- Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
- Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
- Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
- Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.
Requirements
What You Should Have
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of experience in web content writing, with a portfolio showcasing your work.
- Excellent writing, editing, and proofreading skills.
- Basic knowledge of SEO best practices and keyword research.
- Proficiency with WordPress is a plus.
- In this dynamic role, you’ll be the voice of PressOne Africa on social media.
- Your mission is to build an active and engaged community of entrepreneurs, founders, and small business owners on Facebook and LinkedIn.
- We’re seeking a social media enthusiast with a passion for fostering conversations and connecting with our target audience.
To Carry Out Your Role
- Develop and execute a social media strategy to boost engagement and community growth.
- Create captivating content (text, images, short videos) that resonates with business owners and sparks discussion.
- Actively engage with followers, respond to comments, and foster a sense of community around our brand.
- Track and analyze social media metrics, using insights to refine your approach and demonstrate the impact of your efforts.
- Collaborate with the Content team to repurpose website content (blog posts, etc.) for social media.
The Ideal Candidate
- Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
- Excellent writer with the ability to craft compelling social copy for different platforms.
- Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
- Data-driven mindset – you love analysing metrics to drive strategy.
- A creative thinker who can come up with out-of-the-box ideas to increase engagement.
Your Key Responsibilities
- Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
- Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
- Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
- Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
- Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.
Requirements
What You Should Have
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
- 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
- Strong understanding of social media analytics and reporting tools.
- Familiarity with basic design tools (e.g., Canva) is a plus.
- Excellent communication and interpersonal skills.
Method of Application
Use the link(s) below to apply on company website.
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