Marketing Executive at Tabono Consult

Marketing Executive at Tabono Consult

Tabono Consult Limited

Dar es Salaam

Marketing Executive

Work Location (Primary): Dar es salaam, Tanzania

Job Type: Contract Based

Brief Job Description

POSITION – MARKETING EXECUTIVE

Our Client’s Company is an innovative technology firm established and operating in Tanzania. The company offers a wide range of digital solutions across multiple industries including healthcare, finance, banking and retail. Established in 2015, the Company has continued to grow and expand in various regions of Tanzania.

We are looking for an experienced marketing executive who will be responsible for the overall marketing direction of the company. In this position, you will be involved in developing and implementing marketing strategies, working closely with the sales team to support sales initiatives and maintaining customer relations.

To ensure success as a marketing executive, you are expected to have a strong knowledge of modern digital marketing techniques, a passion for marketing and excellent communication skills. Some outputs of this role include producing concepts for marketing materials (including content), conducting market research and staying current on marketing trends.

Responsibilities:

• Contributing to the development of marketing strategies.
• Conducting market research for company products and services.
• Designing and implementing marketing plans for company products.
• Coordinating with media representatives and sponsors.
• Working with the sales team to develop targeted sales strategies.
• Answering client queries about product specifications and uses.
• Develop and maintain relationships with key stakeholders, both internal and external.
• Tracking and reporting impact of marketing initiatives and campaigns v Creating and presenting marketing performance reports.
• Analyzes and creates a plan for engaging the target market
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organize and attend events such as conferences, seminars, receptions and exhibitions v
• Source and secure sponsorship
• Maintain and update customer databases

With experience, you’ll need to:

• Develop and implement a marketing strategy (As part of a wider sales and marketing programme)
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly and monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Oversee and manage the marketing budget.

Position Requirements:

• Bachelor’s degree in marketing, business, or related field.
• At least 3 years of working experience in marketing or related domain.
• Digital Marketing certifications and skills is an added advantage.
• Working experience in marketing in the tech industry is an added advantage
• Technical knowledge of marketing domain is required.
• High-level communication and networking skills.
• A passion for marketing.
• Understanding of commercial trends and marketing strategies.
• Good project management skills.
• Excellent interpersonal skills.
• Ability to work well independently and collaboratively with a team.

Skills:

You’ll need to have:

• Communication and interpersonal skills
• Commercial awareness and business acumen
• Copywriting and design skills
• Creativity and attentive to detail
• Analytical and strategic thinking
• Drive and self-motivation
• A flexible approach to work
• The ability to work well under pressure
• Teamwork and the ability to foster good working relationships
• Influencing and negotiation skills
• Digital skills, social media and numeracy skills

How to Apply

Interested candidates should submit their resume certificates detailing their qualifications and relevant experience to www.tabono.co/careers Please include “Marketing Executive” in the subject line. The application and all documents to be in one pdf document.

Tabono Consult is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

***The deadline for the applications is 30thAugust 2024. ***

*** Tabono will only get in touch with shortlisted candidates*****

CLICK HERE TO APPLY