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Over the next few years, Matt Rife continued trying to make an impact in standup comedy, but didn’t feel he was gaining much traction with his career. As Rife explained during an appearance on “The Tonight Show Starring Jimmy Fallon,” he’d hit a wall, and was seriously considering packing it in and quitting comedy. “I wasn’t selling any tickets at any comedy club, I couldn’t get any kind of break,” Rife said.
According to Rife, in early 2022 he decided to set aside his antipathy for social media and began posting clips from his standup performances on TikTok. Nothing changed, until the day that he posted one routine he’d dubbed “The Lazy Hero.” That video unexpectedly went viral, racking up 30 million views within a few days. Before long, Rife had amassed millions of TikTok followers, comprising a massive fan base that he hadn’t had before that.
“It’s been unreal, my entire life has changed in a matter of 14 months, I’m so grateful,” Rife said to Jimmy Fallon, referencing the massive number of tickets he’d sold for his ProbleMATTic World Tour, which reportedly caused Ticketmaster to go down. “Going from playing clubs for 35 people who got free tickets to, we broke Ticketmaster, which is insane,” he mused.
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