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We’re all influenced by things in our daily life: the weather, the clothes we wear,[1]
television programs, social media, etc. But did you know that the colors of these things could play a part in your mood and emotions? Color psychology is the study of how different hues of color can affect a person’s behavior and/or personality.[2]
Scientists and psychologists have been studying the correlation between color and the human mind for years, and the results are polarizing. Some believe that color psychology is a pseudoscience used to market products and influence individuals, while others stand firm that color impacts a person’s everyday life.[3]
No matter what you believe, there’s no denying that certain colors are associated with certain emotions and characteristics. For instance, black is typically worn at funerals as it symbolizes mourning, grief, and death. Red, on the other hand, can be associated with the burning, flaming passion of love or anger.[4]
Take a look at what the colors of the rainbow often symbolize, and then consider how they make you feel:[5]
Red is the color of passion and strength. It’s often associated with fire, anger, love, and health.
Orange can be a persuasive color. The bright tone is uplifting and often promotes communication, confidence, and creativity.
Yellow is the universal color for happiness. This bright and cheery tone is best associated with the sun, sunflowers, and joy.
Green represents growth and vitality. It’s most commonly associated with nature and prosperity.
Blue is generally peaceful and calming. However, its darker hues can represent doubt and worry.
Purple symbolizes prosperity. This rich color is often associated with royalty, luxury, and spirituality.
White is the universal color for cleanliness. It’s commonly used to represent purity, innocence, and honesty.
Black is associated with power, death, and mystery. This color brings on mournful, fearful, and uncertain emotions.
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