Sales Manager at Dogan’s Sugar Limited April, 2024

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Job Purpose

Analyzing market trends, identifying and generating new markets for the company. Direct product sales based on target.

Please note also that you will be required to periodically negotiate and close business deals, generate leads through market and client research.

Key tasks and responsibilities

  • Marketing the company’s products to mega distributors, retailers, malls, shops, corporate organizations and individuals on PAN Nigeria basis.
  • Modern Trade distribution channel handling
  • Key Account Supermarkets: Shoprite, Spar, Justrite etc
  • Medium Scale Supermarkets Sales Channel Opening
  • Development of Lagos State and Environs small retail channels sales
  • Sourcing for new customers (Distributors) and reactivating lost distributors across the country.
  • Conducting Market Survey Intelligence reports on competition brands activities vis-a-vis our Dogan’s Sugar brand Market performance.
  • Contribute to organization’s goals plus objectives and enhance market share and sales performance at Aba and PAN Nigeria.
  • Develop and implement market penetration strategies for effective sales
  • Improving overall company profitability by meeting sales target through aggressive and effective planning and marketing activities.
  • Mandated to provide daily, weekly and monthly reports based on targets given.
  • Make sales and generate interest and commitment from potential customers in which the company don’t operate.
  • Act as a key liaison between product development and products.
  • Visiting the points of sales regularly to ensure that the brand is visible
  • Perform other sales related duties as assigned.

Competency & Technical skill requirements

  • A Degree in Marketing, Business administration or related field.
  • You must have excellent written as well as verbal communication skills.
  • You must possess the ability to effectively manage time and lead a team of subordinates.
  • Understanding of Customer Relationship management.
  • FMCG Sales and Marketing Skills.
  • Good practical use of windows application (Excel, PowerPoint, Word Office)
  • Good Organizational and Administrative skills.
  • Good Negotiating skills.
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