Commercial deals have followed: insurers State Farm, Gatorade, Buick and an Iowan supermarket chain which partnered with her to launch Caitlin’s Crunch Time, a limited-edition breakfast cereal. Yet there was no fairytale ending to her college career, with Iowa losing to the undefeated Gamecocks in her final game before the WNBA draft next week.
This will not dim the enthusiasm for Clark. She will be taken with the first pick by the Indiana Fever, where ticket sales for the season have already spiked in anticipation of her arrival. Mostly people want to see her shooting, or rather the distance she shoots from. “Oh my,” said ESPN commentator Ryan Ruocco during Sunday’s final. “From the future!”
Like Steph Curry, who revolutionised the men’s game and forced the sport as a whole to prioritise three-pointers, Clark’s accuracy from deep has expanded what is possible. The “logo three” – a shot from close to the emblems which decorate the centre circle – has become a trademark.
“The logo threes are something that are so built for our media infrastructure,” says women’s basketball journalist Jackie Powell. “It’s perfect for TikToks and Instagram Reels. She also throws these zinger-type passes, these rockets, and that’s very appealing for people as well.”
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