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- In this dynamic role, you’ll become a strategic storyteller, crafting compelling narratives that drive brand awareness, engagement, and growth for PressOne Africa. We’re looking for a creative and data-driven marketer who thrives in a fast-paced startup environment.
- This hands-on position requires someone who can wear multiple hats and isn’t afraid to get their hands dirty to ensure our message resonates with the right audience.
To carry out your role…
- You’ll collaborate closely with cross-functional teams to develop and execute integrated marketing communications campaigns across various channels.
- Unleash your creativity to develop captivating content for social media, radio, television, email marketing, and the website.
- Take ownership of PressOne Africa’s digital presence, ensuring a consistent brand voice and visual identity across all platforms.
- Analyse campaign performance and leverage data insights to optimise results and maximise return on investment (ROI).
Your Key Responsibilities
Content Strategy & Management:
- Develop high-quality content that resonates with our target audience across all channels.
- Ensure consistent visual identity and brand voice across all marketing materials.
- Develop a data-driven content strategy that aligns with PressOne Africa’s overall marketing goals.
Campaign Execution & Optimisation:
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Analyse campaign performance using data and metrics to identify areas for improvement.
- Continuously optimise campaigns to maximise brand awareness, engagement, and lead generation.
Digital Presence & Public Relations:
- Manage PressOne Africa’s digital presence across various platforms (website, social media).
- Develop relationships with relevant media outlets and secure positive press coverage.
- Build and maintain a strong online reputation for PressOne Africa.
Stakeholder Management & Partnerships:
- Organise and participate in industry networking events to connect with potential customers and partners.
- Identify and collaborate with other organisations or individuals to expand reach and achieve marketing goals.
Requirements
The ideal candidate
- A savvy marketer with a knack for storytelling and a passion for building brands (minimum 5 years of experience in marketing communications or a similar role).
- You’re a quick learner, resourceful, and willing to get your hands dirty to tackle diverse marketing challenges.
- You possess exceptional written and verbal communication skills with the ability to clearly articulate complex ideas to a variety of audiences.
- An eye for design and a strong understanding of current marketing trends and best practices.
- We’re looking for a passionate and results-oriented Telesales Manager to build and lead a high-performing team.
- This is a hands-on role where you’ll be actively involved in the sales process, while also coaching and mentoring your team to achieve ambitious sales targets.
To carry out your role…
- You’ll recruit, onboard, and train a team of telesales representatives, fostering a positive and results-oriented environment.
- Develop and implement a winning sales strategy focused on converting leads into paying customers for PressOne Africa’s business phone system solutions.
- Coach and mentor your team, providing ongoing support and feedback to ensure they effectively represent PressOne Africa and achieve their sales goals.
- Analyse call data and customer interactions to identify trends, optimise call scripts, and continuously improve sales processes.
- Set clear and measurable performance metrics to track team and individual success.
- Collaborate with marketing and customer success teams to ensure a seamless experience for potential and existing customers.
Your Key Responsibilities
- Sales Team Management: Oversee all aspects of the telesales team’s performance.
- Recruitment & Training: Develop and implement a recruitment strategy to attract top talent.
- Coaching & Development: Create and deliver training programs to equip your team with the necessary skills to succeed.
- Sales Strategy & Process: Develop and implement a data-driven sales strategy, including call scripts and processes.
- Performance Management: Set clear goals and track individual and team performance metrics.
- Quality Assurance: Conduct call reviews and monitor adherence to sales scripts and processes.
- Lead Generation & Qualification: Analyse sales data and identify trends to optimise lead generation and qualification strategies.
Requirements
The ideal candidate
- Proven track record of success in building and managing telesales teams (5+ years of experience).
- Strong understanding of the B2B sales process, specifically within the telecommunications industry (a plus).
- Excellent communication and interpersonal skills, with the ability to motivate and inspire a team.
- Exceptional coaching and mentoring skills to develop top-performing sales reps.
- A deep understanding of sales metrics and the ability to translate them into actionable insights.
- Proficiency in CRM software and data analysis tools.
- A “get your hands dirty” attitude – you’re comfortable making calls yourself and leading by example.
- A passion for building a strong, results-oriented team culture.
What you should have
- Bachelor’s degree in Marketing, Sociology or a related field (preferred).
- Minimum 5 years of experience in a B2B sales role.
- Proven track record of exceeding sales targets.
- Excellent communication, coaching, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Proficiency in data analysis and CRM software.
Challenges you will have to surmount
- Recruiting and building a top-notch telesales team in a competitive market.
- Continuously optimizing and improving the sales process for maximum efficiency.
- Motivating and coaching your team to achieve ambitious sales targets.
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