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During her March 2024 appearance on “Hallmark Mysteries & More,” Lisa Hamilton Daly admitted that many people still turn their noses up at the idea of watching a Hallmark movie. However, she aims to challenge their preconceived notions with superior-quality made-for-TV movies that might even parallel those shown in cinemas. The network’s executive vice president for programming detailed how their writing team has been actively increasing the humor in their scripts and brainstorming ideas for more creative themes like period dramas.
Hamilton Daly added that they’ve also been putting different spins on their tried and true formula to keep Hallmark’s work from going stale or being too similar to their past productions. “Everything we do is becoming more unique in its own way,” she said, explaining that they’re delving further into core themes too. Hamilton Daly elaborated, “If we have a movie, say, about the LGBTQ community, I really want us to have something that feels more realistic that’s built around it, you know, [and] that the community feels like [it’s] something you’d really find.”
When the host asked if she had any fresh Hallmark movies that particularly impressed her, Hamilton Daly showed off her great taste with her answer: “A Biltmore Christmas,” starring Kristoffer Polaha and Bethany Joy Lenz, one of the many “One Tree Hill” actors who went on to be in Hallmark movies. The executive VP asserted that it was a prime example of their improved production skills, which would take Hallmark’s beloved holiday movies to a whole new level.
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