Though Kate Middleton’s body language in her video showed signs of stress — and understandably so — she took great care to maintain her reputation as a royal who’s in touch with the average citizen. The princess openly admitted it had been a “huge shock” to discover she was suddenly among the millions of people diagnosed with cancer every year, and expressed a kinship to others in her situation. “For everyone facing this disease, in whatever form, please do not lose faith or hope,” she concluded. “You are not alone.”
Analyzing the announcement, PR expert Amy Prenner told The List exclusively that Kate “demonstrates empathy and relatability by acknowledging the shock and emotional impact of the diagnosis. Her candidness about her initial reaction and the steps she and Prince William have taken to manage the situation humanizes her experience and fosters a sense of empathy among her loyal watchers.” This approach, she added, is an excellent way for a prominent figure to release news of this sort. Kate also made sure to praise the support of her husband, which should help convince the public William and Kate’s marriage is rock solid.
Kate and the palace will not be divulging any more details about the nature or stage of her cancer, which Prenner agreed is appropriate. However, she cautioned a degree of transparency is still necessary: “[I]t’s important for Middleton and her PR team to remain adaptable and responsive to any developments or inquiries that may arise in the future.”
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