In March 2024, Meghan Markle unveiled a new project on Instagram that controversially coincided with Prince William’s speech at The Diana Legacy Awards. A fresh website and Instagram profile surfaced, seemingly dedicated to a lifestyle brand named American Riviera Orchard. The Instagram bio straightforwardly attributes the venture to “Meghan, The Duchess of Sussex” and “Established in 2024.” The initial Instagram Story painted a picturesque scene of Meghan indulging in flower-picking and culinary delights, set against the melodic backdrop of Nancy Wilson’s “I Wish You Love.” She was even seen in an archway in a stunning black ballgown petting her dog, as you do. The entire story was very Martha Stewart meets Gwyneth Paltrow’s Goop, and it will be interesting to see what comes with it.
The brand’s moniker, American Riviera Orchard, pays homage to Santa Barbara, Meghan’s current residence with Prince Harry and their two children. Recognized as the “American Riviera” for its idyllic climate and culinary richness, Santa Barbara serves as a fitting inspiration. A trademark application was submitted in February 2024, giving curious fans a look at what American Riviera Orchard might actually be. The application spans tableware, drinkware, kitchen linens, and treats like jellies and spreads. Additionally, the brand aspires to produce cookbooks.
The venture is entirely reminiscent of Meghan’s previous lifestyle website The Tig, which featured a blend of food, travel, and personal stories from her life before Prince Harry came on the scene.
